Terms of Service

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“User,” “you,” or “your”) and VanMeter Ventures (“Company,” “we,” “us,” or “our”), the operator of The Lead Machine at leads.presoldout.com (“Service”).

By accessing or using the Service, completing the purchase process, or clicking “I agree,” you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree, you may not use the Service.

You must be at least 18 years old and have the legal capacity to enter into a binding contract to use this Service.

The Lead Machine is a software platform that assists licensed insurance agents in building and managing Meta (Facebook and Instagram) advertising campaigns. The Service provides:

• An AI-powered onboarding wizard to collect market and audience data
• AI-generated ad copy, campaign structures, and funnel content
• Integration with Meta's Marketing API to push campaigns to your ad account
• A live diagnostics dashboard displaying campaign performance data
• A break-even calculator and optimization recommendations

The Service is a software tool. We do not operate, manage, or take responsibility for your advertising campaigns. All campaigns are created in your Meta ad account and run under your control.

To use the Service, you must create an account by providing accurate, current, and complete information. You are responsible for:

• Maintaining the confidentiality of your login credentials
• All activity that occurs under your account
• Notifying us immediately at mason@ml.masonvanmeter.com of any unauthorized account use

You may not share your account with others or create accounts for persons other than yourself without our written consent. One account per purchased license unless otherwise agreed.

4.1 Purchase Price

The current price for access to The Lead Machine is $3,000 USD as a one-time payment, or two payments of $1,600 USD. Prices are subject to change with advance notice.

4.2 Payment Processors

We accept payment via Stripe and PayPal. By completing a purchase, you agree to the applicable payment processor's terms of service. Your payment information is processed and stored by these third-party processors — we do not store full payment credentials.

4.3 Taxes

You are responsible for any applicable sales tax, VAT, or other taxes associated with your purchase. We will collect and remit taxes as required by applicable law.

4.4 Chargebacks

Initiating a chargeback or payment dispute without first contacting us to resolve the issue is a violation of these Terms and may result in immediate account termination and a bar from future use of the Service.

Given the nature of software-as-a-service and the immediate delivery of AI-generated content upon onboarding, refunds are handled as follows:

• Within 48 hours of purchase, before onboarding completion: Full refund, no questions asked. Contact us at mason@ml.masonvanmeter.com.
• After onboarding completion but within 7 days: If your first campaign produces zero leads in the first 48 hours after going live and we are unable to resolve the issue, we will issue a full refund.
• After 7 days: No refunds are issued. The one-time fee grants lifetime access to the platform and all future updates.

The 48-hour first lead guarantee described on our website applies to the service quality commitment, not as an automatic refund trigger. We will work to resolve any performance issue before processing a refund.

6.1 Your Responsibility

When you connect your Meta ad account, you authorize us to access your ad account data and create campaigns on your behalf at your explicit direction. You remain solely responsible for:

• All campaigns created in your Meta ad account through our Service
• Compliance with Meta's Advertising Policies, Community Standards, and Terms of Service
• Compliance with all applicable laws governing advertising, including insurance advertising regulations in your jurisdiction
• All advertising spend charged to your Meta account
• The accuracy and legality of all content you provide for use in your ads

6.2 Special Ad Category Compliance

Insurance advertising on Meta is subject to Special Ad Category requirements. Our platform incorporates compliance guidance, but we do not guarantee that campaigns we generate will be approved by Meta or compliant with all applicable regulations. You are responsible for reviewing all content before publishing.

6.3 No Advertising Spend Responsibility

All campaigns created through our Service are set to PAUSED status at the time of creation. You must manually activate campaigns in Meta Ads Manager. We are not responsible for any advertising costs you incur.

6.4 Token Security

Your Meta access token is stored encrypted server-side. You may revoke our access at any time through Meta Business Settings or by contacting us to remove your token from our system.

You agree not to use the Service to:

• Create advertising campaigns for unlicensed insurance products or services
• Generate misleading, deceptive, or fraudulent ad content
• Violate Meta's Advertising Policies or any applicable law
• Attempt to reverse engineer, scrape, or copy our AI prompts, systems, or technology
• Share your account credentials or resell access to the Service
• Use the Service for any product vertical other than life, health, or supplemental insurance
• Upload or provide content that infringes third-party intellectual property rights
• Interfere with or disrupt the integrity or performance of the Service

We reserve the right to suspend or terminate accounts that violate these terms without refund.

8.1 Our Property

The Lead Machine platform, including its design, source code, AI prompts, models, and all underlying technology, is the exclusive property of VanMeter Ventures and is protected by copyright, trade secret, and other intellectual property laws.

8.2 Your Content

You retain ownership of all content you provide to the Service — your market data, ICP descriptions, offer details, and business information. By providing this content, you grant us a limited license to use it solely to generate your campaign materials and operate the Service on your behalf.

8.3 Generated Content

AI-generated content produced by the Service for your account (ad copy, campaign structures, scripts) is licensed to you for your business use. You may use, modify, and publish this content. We do not claim ownership of output generated specifically for your account.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. VANMETER VENTURES DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

• WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE
• WARRANTIES THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE
• WARRANTIES REGARDING THE ACCURACY OR COMPLETENESS OF AI-GENERATED CONTENT
• WARRANTIES THAT ANY CAMPAIGN WILL GENERATE LEADS AT ANY SPECIFIC COST PER LEAD

Advertising results vary significantly based on market conditions, ad spend, audience targeting, Meta's algorithm, and factors entirely outside our control. Past results shown on our website are not guarantees of future performance.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, VANMETER VENTURES AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR:

• Any indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, data, goodwill, or business opportunities
• Advertising costs, Meta account suspensions, or policy violations
• Actions taken by Meta, including campaign disapprovals or account restrictions
• Any amounts exceeding the fees paid by you to us in the 12 months preceding the claim

Some jurisdictions do not allow limitation of liability for certain damages. In those jurisdictions, our liability is limited to the maximum extent permitted by law.

You agree to indemnify, defend, and hold harmless VanMeter Ventures and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from:

• Your use of the Service
• Content you provide or campaigns you run
• Your violation of these Terms
• Your violation of Meta's Advertising Policies or any applicable law
• Your violation of any third-party rights

By you: You may cancel your account at any time by contacting us at mason@ml.masonvanmeter.com. Cancellation does not entitle you to a refund unless within the refund window described in Section 5.

By us: We may suspend or terminate your account immediately, with or without notice, for violation of these Terms, fraudulent activity, chargebacks, or any use that we determine in our sole discretion is harmful to the Service or other users. We may also terminate the Service entirely with 30 days' notice.

Upon termination, your right to access the Service ceases. We will retain your data for 30 days in case you wish to export it, after which it will be deleted.

These Terms are governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions.

Any dispute arising from these Terms or your use of the Service shall first be addressed through good-faith negotiation. If unresolved after 30 days, disputes shall be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The arbitration shall take place in Killeen, Texas. Judgment on the award may be entered in any court of competent jurisdiction.

Class action waiver: You agree to resolve disputes with us on an individual basis and waive the right to participate in any class action lawsuit or class-wide arbitration.

We reserve the right to modify these Terms at any time. When we make material changes, we will notify you by email to the address on your account at least 14 days before the changes take effect. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

If you do not agree to the revised Terms, you must stop using the Service before the effective date of the changes.

Entire agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and VanMeter Ventures regarding the Service and supersede all prior agreements.

Severability: If any provision of these Terms is found unenforceable, the remaining provisions continue in full force.

No waiver: Our failure to enforce any right or provision does not constitute a waiver of that right.

Assignment: You may not assign your rights under these Terms without our prior written consent. We may assign our rights freely.

For questions about these Terms: